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Google to acquire YouTube for $1.65 billion in stock

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Google

Google Inc. said Monday it’s buying No. 1 Internet video sharing Web site YouTube Inc. for $1.65 billion in stock. The deal is regarded as a largely defensive one that leapfrogs Google into a leading role in a burgeoning Internet marketplace.

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Why All the Media Has it All Wrong about Google/YouTube

You know that old saying - if you're a hammer, everything looks like a nail?
Well, it's true.

And if you're big media - than all stories about media are about 'bigness' or about wanting to achieve bigness, or about consolidation to achieve bigness.

The only problem is - no one is asking the customers if the relative size of the media participate in makes it more engaging.

Just take a look at the statistics. While the media likes to report the size of MySpace as a single number, that doesn't really make any sense. MySpace is a zillion tiny little networks (some really wonderful, others really creepy). There is statistic floating around that says 65% of all the videos teens watch on the web is created by someone they know. How cool is that.

If bigness is no longer the driver - than what is? Well, it is in fact smallness. The narrow-nitchafication of media.

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You talk the talk, but do you waddle the waddle?

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