Language Selection

English French German Italian Portuguese Spanish

Microsoft’s perfect timing

Filed under
OSS

Microsoft has always had excellent timing. They know when to announce a product; they know when to begin grass-roots movements to build hype for a product; they know when to create an alliance; they know when to break an alliance. They have missed some marks, that's true. They almost missed the internet boat, but were able to quickly recover with the licensing of Spyglass, Inc's browser. Microsoft's best timing, though, has always been when and where to spread Fear, Uncertainty, and Doubt.

And that brings us to Novell.

The marketing of an idea

The secret to proper FUD is in how it's marketed.

Marketing itself is all about ideas: product A is superior to product B, and will bring you good health and make you irresistible to the beautiful people of your choice. The competitors' products will cause your hair to fall out and your beer to lose its fizz. These are all ideas more powerful than the product or service being sold.

The best marketing is indirect. People are jaded, and don't believe the claims made in advertisements. These days, we have faux-grassroots campaigns, viral marketing, and marketing disguised as news items.

With this in mind, let me ask a question:

What's the purpose of the recent announcement of the deal struck between Microsoft and Novell?

Full Story.

More in Tux Machines

The Machine with Open Source Carbon OS is the Next Big Thing – if HP can deliver

HP has recently been facing some serious difficulties and has opted to betting all its resources on the new PC called ‘The Machine’. Probably the most intriguing thing about the machine is that it will rewrite basic computing on a very fundamental level. While the topic has been covered extensively, I realized we haven’t actually touched it here and thought it was about time. Read more

YEAR of the PENGUIN: A Linux mobile in 2015?

It's nearly impossible to sum up an entire year of developments in something as large and nebulous as the world of desktop Linux, especially in a year like this one which has seen some the best releases that projects like Mint, Fedora and openSUSE have put out to date. At the same time the distro that's closest to being a household name, Ubuntu, has been nearly silent since 14.04 arrived in April. To paraphrase author Charles Dickens, the past year of Linux releases has been both the best of times and the worst of times. At the very moment that Linux desktops seem to be reaching new levels of sophistication, polish and "just works" ease-of-use, the entire future of the desktop computer (by which I also mean laptop) feels in doubt. Read more

Jolla's Sailfish OS Update 10 Is Now Available

The tenth update to Jolla's Sailfish mobile operating system is now available. This update is version 1.1.1.26 and is codenamed Vaarainjärvi. Read more

Forget Google's robot cars, now it's on to ANDROID cars

Google is planning a big push into in-car infotainment systems with an upcoming version of Android, sources claim. "Android M" – the version to come after the current Android 5.0 "Lollipop" – will be available in a formulation designed specifically to run cars' built-in screens, Reuters reports, citing anonymous insiders with knowledge of the plan. Google made its first advances toward the automotive world at its I/O developer conference earlier this year, when it unveiled its Android Auto software. The first Android Auto–compatible cars are expected to arrive early next year. Read more