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Google to Sell Newspaper Ads

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Google

Stop the presses! Google extended its advertising model to that most mobile of media, the newspaper. It sounds crazy, especially in light of the reaction to certain advertising moves the search engine made earlier this year. But this latest maneuver just might be more successful.

Google started the program in the fall with a small-scale test that included the Chicago Tribune, the New York Times, the Washington Post, and about a dozen other newspapers. The full-scale test will allow 100 advertisers to run their ads in any of 50 participating metropolitan newspapers, including the Boston Globe, Seattle Times, Philadelphia Inquirer and a variety of papers belonging to the Gannett Company. Advertisers will use the AdWords interface to place their ads.

During this larger three-month test period, Google will forgo its commission on the ads.

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