Language Selection

English French German Italian Portuguese Spanish

What's black and white and selling everything?

Filed under
Misc

Never mind what the Chinese calendar says. This is going to be the year of the penguin, at least on Madison Avenue.

Penguins have long been popular in advertising, but they have become even more so after three successful movies with penguin characters: ''Madagascar'' and ''March of the Penguins'' in 2005 and ''Happy Feet'' last year. They have helped turn the penguin into the new pitchbeast of choice.

There is, for example, Club Penguin, which offers a Web site for children at clubpenguin.com, and the revival by Perry Ellis International, under the Original Penguin label, of the apparel bearing penguin logos that was once sold by Munsingwear. Penguins appear in print ads for Dawn dishwashing detergent, sold by Procter & Gamble, and star in commercials for Coca-Cola Classic. Hallmark Cards centered a promotion on a ''dancing penguins'' Christmas tree ornament, and the National Geographic Society has spotlighted penguins in campaigns.

''There's obviously something about these little guys'' that is leading advertisers to think.

Full Story.

More in Tux Machines

Games Leftovers

OSS Leftovers

  • Julita Inca Chiroque: Parallel Computing Talk
  • Open Source Monitoring Conference: Speakers, Agendas, and Other Details
    One of today’s leading tech conferences, the Open Source Monitoring Conference (OSMC), is back to bring together some of the brightest monitoring experts from different parts of the world. The four-day event will be held at Holiday Inn Nuremberg City Conference in Germany starting today, November 21st, until November 24th.
  • Why a Dallas-area tech startup opened a KC office
  • Open education: How students save money by creating open textbooks
    Most people consider a college education the key to future success, but for many students, the cost is insurmountable. The growing open educational resource (OER) movement is attempting to address this problem by providing a high-quality, low-cost alternative to traditional textbooks, while at the same time empowering students and educators in innovative ways. One of the leaders in this movement is Robin DeRosa, a professor at Plymouth State University in New Hampshire. I have been enthusiastically following her posts on Twitter and invited her to share her passion for open education with our readers. I am delighted to share our discussion with you.

Android Leftovers

Linux 4.10 To Linux 4.15 Kernel Benchmarks

The ThinkPad X1 Carbon has been enjoying its time on Linux 4.15. In addition to the recent boot time tests and kernel power comparison, here are some raw performance benchmarks looking at the speed from Linux 4.10 through Linux 4.15 Git. With this Broadwell-era Core i7 5600U laptop with 8GB RAM, HD Graphics, and 128GB SATA 3.0 SSD with Ubuntu 17.10 x86_64, the Linux 4.10 through 4.15 Git mainline kernels were benchmarked. Each one was tested "out of the box" and the kernel builds were obtained from the Ubuntu Mainline Kernel archive. Read more