Language Selection

English French German Italian Portuguese Spanish

What's black and white and selling everything?

Filed under
Misc

Never mind what the Chinese calendar says. This is going to be the year of the penguin, at least on Madison Avenue.

Penguins have long been popular in advertising, but they have become even more so after three successful movies with penguin characters: ''Madagascar'' and ''March of the Penguins'' in 2005 and ''Happy Feet'' last year. They have helped turn the penguin into the new pitchbeast of choice.

There is, for example, Club Penguin, which offers a Web site for children at clubpenguin.com, and the revival by Perry Ellis International, under the Original Penguin label, of the apparel bearing penguin logos that was once sold by Munsingwear. Penguins appear in print ads for Dawn dishwashing detergent, sold by Procter & Gamble, and star in commercials for Coca-Cola Classic. Hallmark Cards centered a promotion on a ''dancing penguins'' Christmas tree ornament, and the National Geographic Society has spotlighted penguins in campaigns.

''There's obviously something about these little guys'' that is leading advertisers to think.

Full Story.

More in Tux Machines

Ubuntu Dock Now Shows Badges and Progress Bars for Pinned Apps on Ubuntu 17.10

With only two days left until the upcoming Ubuntu 17.10 (Artful Aardvark) operating system hits the Final Beta milestone, developers are still working on adding finishing touches to this release, and they've again improved the Ubuntu Dock. Read more

NethServer 7.4 Linux Server OS Enters Beta Hot on the Heels of CentOS 7.4

NethServer's Alessio Fattorini just informed us today about the availability of the first Beta release of the upcoming NethServer 7.4 Linux server-oriented operating system, which is based on CentOS 7.4 and comes with various improvements. Read more

Firefox takes a Quantum leap forward with new developer edition

Earlier this year we wrote about Project Quantum, Mozilla's work to modernize Firefox and rebuild it to handle the needs of the modern Web. Today, that work takes a big step toward the mainstream with the release of the new Firefox 57 developer edition. The old Firefox developer edition was based on the alpha-quality Aurora channel, which was two versions ahead of the stable version. In April, Mozilla scrapped the Aurora channel, and the developer edition moved to being based on the beta channel. The developer edition is used by a few hundred thousand users each month and is for the most part identical to the beta, except it has a different theme by default—a dark theme instead of the normal light one—and changes a few default settings in ways that developers tend to prefer. Read more

Today in Techrights