Ever wonder how IDC can do all those "studies"?

Remember the EU Anti-trust case against Microsoft? During that case (around Sept 2006), MS sponsored a study of how good everything (in terms of economics), will be when Vista comes to Europe.

Here's a reminder...
Microsoft's Masterpiece of FUD
http://www.linuxjournal.com/node/1000097

The whitepaper in question is this...

"The Economic Impact of Microsoft Windows Vista" http://download.microsoft.com/download/b/c/1/bc15f052-f970-405f-b691-5d0052410b42/203326Euro.pdf The original link is dead, here's a mirror. http://www.lemondeinformatique.fr/fichiers/telechargement/l-impact-economique-du-lancement-de-vista-en-europe.pdf

Let's look at the Summary and Outlook

Quote:
The IDC research shows that the launch of Windows Vista will precipitate cascading economic benefits, from increased employment in the region and increased taxes to a stronger economic base for those 150,000+ local firms that will be selling and servicing products that run on Windows Vista. At least a million IT professionals and industry employees in the region will be working with Windows Vista in 2007.

These direct benefits - 100,000 new jobs - will help the local economies grow, improve the labor force, and support the formation of new companies. The indirect benefits of using newer software will help boost productivity, increase competitiveness, and support local innovation.

In December of 2006...

"The Economic Impact of Microsoft Windows Vista in the United States"
http://www.microsoft.com/presspass/itanalyst/docs/IDCVistaEcoImpactDec2006.pdf

Quote:
The IDC research shows that the launch of Windows Vista will precipitate cascading economic benefits, from increased employment in the region to a stronger economic base for those 200,000 or so local firms that will be selling and servicing products that run on Windows Vista. Nearly two million IT professionals and industry employees will be working with Windows Vista in 2007.

These direct benefits —157,000 new jobs and $70 billion in revenues to companies in the US IT Industry — will help local economies grow, improve the labor force, and support the formation of new companies. The indirect benefits of using newer software will help boost productivity, increase competitiveness, and support local innovation.

And today...We have a "two-for-one special" on IDC white papers! Big Grin

The Economic Impact of Microsoft Windows Vista in New York
http://www.microsoft.com/presspass/itanalyst/docs/12202006NewYorkVista.pdf

Quote:
The IDC research shows that the launch of Windows Vista will precipitate cascading economic benefits, from increased employment to a stronger economic base for those 16,000 or so local firms that will be selling and servicing products that run on Windows Vista. More than 130,000 IT professionals and industry employees will be working with Windows Vista in 2007.

These direct benefits — such as 16,000 new jobs — will help the New York economy grow, improve an already world class labor force, and support the formation of new companies. The indirect benefits of using newer software will help boost productivity, increase competitiveness, and support local innovation.

The Economic Impact of Microsoft Windows Vista in New Jersey
http://www.microsoft.com/presspass/itanalyst/docs/01102007NewJerseyVista.pdf

Quote:
The IDC research shows that the launch of Windows Vista will precipitate cascading economic benefits, from increased employment to a stronger economic base for those 8,000 or so local firms that will be selling and servicing products that run on Windows Vista. About 53,000 IT professionals and industry employees will be working with Windows Vista in 2007.

These direct benefits — such as 5,000 new jobs — will help the New Jersey economy grow, improve an already world class labor force, and support the formation of new companies. The indirect benefits of using newer software will help boost productivity, increase competitiveness, and support local innovation.

I think I know of this tactic...Its called "Over and over again"!

We know MS needs Vista to sell, so I'm expecting IDC will re-use the same paper over and over again, for every region in every country on the planet to promote Vista. (with slight changes in wording, of course!) Big Grin

The Economic Impact of Microsoft Windows Vista in Australia
The Economic Impact of Microsoft Windows Vista in New Zealand
The Economic Impact of Microsoft Windows Vista in Hong Kong
The Economic Impact of Microsoft Windows Vista in China
The Economic Impact of Microsoft Windows Vista in Taiwan
The Economic Impact of Microsoft Windows Vista in Japan
The Economic Impact of Microsoft Windows Vista in Spain
The Economic Impact of Microsoft Windows Vista in Iran
The Economic Impact of Microsoft Windows Vista in Iraq
The Economic Impact of Microsoft Windows Vista in Pakistan
The Economic Impact of Microsoft Windows Vista in India
The Economic Impact of Microsoft Windows Vista in Tibet
The Economic Impact of Microsoft Windows Vista in Russia
The Economic Impact of Microsoft Windows Vista in Canada
The Economic Impact of Microsoft Windows Vista in Brazil
The Economic Impact of Microsoft Windows Vista in Argentina
The Economic Impact of Microsoft Windows Vista in *insert your place here*