Language Selection

English French German Italian Portuguese Spanish

Forbidden fruit

Filed under
Mac

Apple Computer made two moves recently that could bode well for its sales to the U.S. government. But don't ask Apple officials what either move means for their overall federal strategy. It's still a secret.

First, the company hired Ron Police, a 17-year sales veteran at Oracle, to be its new vice president for federal sales. It also released the latest version of its operating system, Mac OS X 10.4 Tiger, which received generally positive reviews in April. Like its OS X brethren, this edition is based on Unix, one of the government's favored platforms, especially for supercomputing.

Apple wants to move more aggressively into the federal market, said Susan Prescott, the company's vice president for worldwide pro markets. But she declined to discuss strategy or plans, citing Apple policy.

For the same reason, she also declined to give sales figures for federal contracts. She recommended looking at Apple's past to determine where the company might be headed.

That could prove difficult. Along with Bigfoot and the Bermuda Triangle, Apple's federal sales strategy is elusive and, some believe, mythical. When asked about it, Charlie Wolf, an analyst with Needham and Co., a New York investment bank, said, "Whoa! That's a nonstarter."

Wolf and other analysts agree that Apple's entire federal sales would look like rounding errors on a balance sheet from Microsoft or most Unix firms.

"Apple is just not a player in the federal market," Wolf said. "And they should be because they have some great stuff."

Apple may have missed its best chance to take a stronger role in government, Wolf said. By now, agencies have essentially standardized their operations on the Microsoft Windows platform, leaving little room for rivals.

"It's probably just a terribly difficult nut to crack," he said.

Macs can run most of the bread-and-butter applications, such as Microsoft Office and Oracle software, that the federal government uses. Macs' stability, security, performance and cost match and sometimes outperform their Windows and Unix rivals.

Is this enough to inspire the same loyalty in government procurers as it does in Apple's core markets? Apple officials won't say. Only hindsight will tell.

Full Story.

More in Tux Machines

Debian Linux reveals Intel Skylake and Kaby Lake processors have broken hyper-threading

Do you have an Intel Skylake and Kaby Lake processor under your computer's hood? Have you experienced unexplained application and system hiccups, data corruption, or data loss? It could be because your chipset has hyper-threading enabled and the chips are malfunctioning. Henrique de Moraes Holschuh, a Debian Linux developer, revealed the Intel chip problem on the Debian developer list. Officially, Intel hasn't acknowledged the problem, but engineers at Dell and Intel have told me that the problem, and its fix, exists. Read more

SUSE CaaS Platform

There are a lot of decisions to be made before enterprises are ready for production and deployment of container apps, asserts SUSE. To help enterprises derive full value from containerized apps and not "re-create the wheel", the SUSE engineering team is busy creating the next-generation application development and hosting platform for container applications and services. Read more Also: SUSE software-defined infrastructure kicks CaaS

How to use Evernote in Linux

The browser-based version of Evernote is the only officially supported way of using the application on Linux. It works, but if you’re a tab hoarder like me, editing your notes in a tab in a sea of tabs can be a bit tricky. On top of that, there is the additional baggage of running a full-fledged web browser. Read more

Manjaro 17.0.2 released (G, K, X)

Manjaro Gellivara was a great release! Now we are proud to announce v17.0.2, which fixes a lot of issues we had with our original release of Gellivara. It took us almost three months to finish this updated version. We improved our hardware detection, renewed our installer (Calamares), added the latest packages available to our install media and polished our release as a whole. Everyone, who used older install media than this release, should read also this announcement about password weakness and follow its advice to secure your systems. Read more Also: Manjaro Linux 17.0.2 Released With Various Updates And Security Fixes, Download Here