Language Selection

English French German Italian Portuguese Spanish

Raising Linux Awareness

Filed under
Linux

One of the main problems facing GNU/Linux (henceforth referred to as Linux) is that it simply is not known by the majority of the computer-literate users in this world, and is used on a daily basis by even fewer. It is an excellent Operating System which can satisfy the needs of most demographics bar certain specialised ones, such as gamers, so there is nothing stopping it from hitting the mainstream except marketing funds. You know what? These might not be needed.

Apple has a brilliant marketing strategy: it spreads advertisements depicting Windows as a businessman’s Operating System and Mac OS X as the cool, young person’s OS. You see these ads online, on TV, in cinemas, on billboards, everywhere. This is part of the reason that they are converting more and more people every year (and selling more and more Macs) – they are letting their potential customers know that there is a better alternative to Windows available. [We’ll forget the iPod advantage for now.]

That is what Linux and those who drive it need to do: we need to raise awareness and let the world know that there is a completely free, better, more powerful OS than Windows available. Novell has done a great job with their Apple-like marketing videos (see the ‘PC Mac Linux’ series under BrainShare 2007), but I doubt that we will see those ads in public places anytime soon. So, we Linux users need to take action.

Full Story.

re: Raising

the article wrote:

One of the main problems facing GNU/Linux (henceforth referred to as Linux) is that it simply is not known by the majority of the computer-literate users in this world

What 1980's PC World magazine did this guy get his "facts" from?

I don't know anyone over the age of 11 that hasn't heard of Linux (GNU or otherwise).

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

More in Tux Machines

Kernel Backports and Graphics

  • [Older] Backports and long-term stable kernels
  • What’s New in Wayland and Weston 1.12?
    The Wayland core protocol documentation has received numerous refinements to improve its clarity and consistency. Along with this, many blank areas of the protocol documentation have been fleshed out. A new wl_display_add_protocol logger API provides a new, interactive way to debug requests; along with this are new APIs for examining clients and their resources. This is analogous to using WAYLAND_DEBUG=1, but more powerful since it allows run time review of log data such as through a UI view. There have been improvements to how the protocol XML scanner handles version identification in protocol headers. This enables better detection and fallback handling when compositors and clients support differt versions of their protocols.
  • XDC2016 Wraps Up After Many Wayland, X.Org & Mesa Discussions
    The 2016 X.Org Developers' Conference (XDC2016) wrapped up Friday in Helsinki, Finland. Here is a summary of the major happenings for those that may have missed it or didn't yet watch the video streams.

IBM Claims “New Linux Based Power System Server Kicks Butt

today's howtos

Leftovers: Ubuntu

  • Ubuntu Phone, Sep 2016 - Vorsprung durch Touch
    The Ubuntu Phone is getting better, and with every new iteration of the OTA, my little BQ Aquaris E4.5 is gaining more speed and functionality. Like in the air force, with an avionics upgrade, which transforms ancient wings into a powerful and modern bird of prey. Only the pace of advancement is lagging behind the market. See what Android and iOS can do, even Windows Phone, and you realize how late and insufficiently meaningful the Ubuntu Phone really is. This has to change, massively. This latest round does bring some fine goods to the table - more speed and stability, better icons, more overall visual polish, incremental improvements in the applications and the scopes. But that's not enough to win the heart of the average user. A more radical, app-centric effort is required. More focus on delivering the mobile experience, be it as it may. Ubuntu cannot revolutionalize that which is already considered the past. It can only join the club and enjoy the benefits of a well-established reality. And that is a kickass app stack that makes the touch device worth using in the first place. Still, it's not all gloomy. E4.5 is a better product now than it was a year ago, fact. Ubuntu Phone is a better operating system than it was even this spring, fact. So maybe one day we will see Ubuntu become an important if not dominant player in the phone and tablet space. It sure is heading in the right direction, my only fear is the availability of resources to pull off this massive rehaul that is needed to make it stand up to the old and proven giants. And that's it really. If you're keen on Linux (not Android) making it in the mobile world, do not forget to check my Ubuntu tablet review! Especially the convergence piece. On that merry note, you do remember that I'm running a wicked contest this year, too? He/she who reads my books might get a chance to win an M10 tablet. Indeed. Off you go, dear readers. Whereas I will now run the same set of tests we did here on the Aquaris tablet, and see how it likes the OTA-12 upgrade. The end.
  • Ubuntu 16.10 Unity 8 - new window snapping feature
  • Ubuntu Online Summit for Ubuntu 17.04 is Taking Place In Mid-November
  • Ubuntu Online Summit: 15-16 November 2016