Raising Linux Awareness
One of the main problems facing GNU/Linux (henceforth referred to as Linux) is that it simply is not known by the majority of the computer-literate users in this world, and is used on a daily basis by even fewer. It is an excellent Operating System which can satisfy the needs of most demographics bar certain specialised ones, such as gamers, so there is nothing stopping it from hitting the mainstream except marketing funds. You know what? These might not be needed.
Apple has a brilliant marketing strategy: it spreads advertisements depicting Windows as a businessman’s Operating System and Mac OS X as the cool, young person’s OS. You see these ads online, on TV, in cinemas, on billboards, everywhere. This is part of the reason that they are converting more and more people every year (and selling more and more Macs) – they are letting their potential customers know that there is a better alternative to Windows available. [We’ll forget the iPod advantage for now.]
That is what Linux and those who drive it need to do: we need to raise awareness and let the world know that there is a completely free, better, more powerful OS than Windows available. Novell has done a great job with their Apple-like marketing videos (see the ‘PC Mac Linux’ series under BrainShare 2007), but I doubt that we will see those ads in public places anytime soon. So, we Linux users need to take action.