Language Selection

English French German Italian Portuguese Spanish

Pop-Up Ads Shed Blocks, Tackle Consumers

Filed under
Security

There was a time not so long ago when you could barely open a Web site without being buried with pop-up ads -- unwanted windows advertising everything and anything up to and including the kitchen sink.

They existed for one very good reason: Annoying as they were, they worked.

Then, the Web browser makers got wise to the ways of pop-up ads, and enabled people to block them. Even Microsoft Corp., which was way behind the curve on this one, finally added the ability to stop most common pop-up ads to Internet Explorer with its Service Pack 2 update to Windows XP.

Unfortunately, that wasn't the end of pop-up ads.
Now advertisers have begun figuring out new ways to evade pop-up restrictions, and companies with goods and services to sell have been more than happy to place ads via these new channels, resulting in unpleasant surprises for users of such pop-up-blocking browsers as IE, Firefox, Safari and Opera.

This new crop of intrusive ads comes in two forms. One, pop-unders, appear behind the page you're viewing instead of in front of it. While that saves you from having your Web experience disrupted by a series of Viagra ads exploding in front of your nose, it still leaves you with an ad in front of your face when you close a browser window.

These pop-unders make it through pop-blockers by slightly changing how they create new windows, although they rely on the same basic JavaScript Web code used by traditional pop-ups.

(JavaScript also routinely used to provide legitimate Web site functions; blocking it entirely would render some sites unusable.)

A second kind is not launched with JavaScript code, but from components of a page created using Macromedia Flash. This technology allows Web designers to include things like interactive menus or games, but, like JavaScript, can also be deployed to create and present ads.

Why do companies go to the extra trouble of putting a pop-up or pop-under ad in front of users who, by choosing a pop-up-blocking browser, obviously don't want them?

Because people respond to them anyway, say companies that buy these types of ads.
"They work," said Susan Wade, spokesperson for Herndon-based Network Solutions Inc. "While they're only a small part of our media mix, they do help."

If online ads get too annoying, they will backfire on advertisers. But it's not clear yet if the latest proliferation of pop-ups has reached that point.

Full Story.

More in Tux Machines

QNX 7 Can Be Fitted With A Qt5 Desktop

  • QNX 7 Can Be Fitted With A Qt5 Desktop
    While QNX remains targeted as an operating system for mobile/embedded solutions, a BlackBerry developer in his spare time has fitted QNX 7 with a Qt5 desktop. QNX 6 and prior had a desktop option, but was removed in QNX 7, which was released this past March. QNX 7.0 also brought support for 64-bit (and maintaining 32-bit) Intel x86 and ARM platforms along with C++14 support. For those wanting to experiment with QNX 7, a BlackBerry kernel developer has been working on making this operating system more desktop friendly.
  • Building a BlackBerry QNX 7 Desktop
    Having Qt allowed me to port one of my favourite applications, SpeedCrunch. It was a simple matter of running ‘qmake’ followed by ‘make’. Next, I ported the QTermWidget library so that I could have terminal windows.

Kernel Space/Linux

  • Kernel explained
  • [Older] [Video] Audio on Linux: The End of a Golden Age?
  • State of Sway April 2017
    Development on Sway continues. I thought we would have slowed down a lot more by now, but every release still comes with new features - Sway 0.12 added redshift support and binary space partitioning layouts. Sway 0.13.0 is coming soon and includes, among other things, nvidia proprietary driver support. We already have some interesting features slated for Sway 0.14.0, too! Today Sway has 21,446 lines of C (and 4,261 lines of header files) written by 81 authors across 2,263 commits. These were written through 653 pull requests and 529 issues. Sway packages are available today in the official repos of pretty much every distribution except for Debian derivatives, and a PPA is available for those guys.

Supporting Burning Platforms

  • Surface revenue does a U-boat, and dives

    Revenue generated by Microsoft's Surface hardware during the March quarter was down 26% from the same period the year before, the company said yesterday as it briefed Wall Street.

    For the quarter, Surface produced $831 million, some $285 million less than the March quarter of 2016, for the largest year-over-year dollar decline ever.

  • Acer said to me: "do not use our products with Linux. Find another manufacturer"
    Last year, I bought an Acer notebook and it came with Windows 10. As I didn't want spyware neither bloatware, I got Linux installed and asked for a refund of the OEM license. After a little of talking, they were wanting to charge me US$100 (to remove the license, which I already had wiped, as I got FDE Linux installed) to refund US$70 of the OEM license. This year, wondering to buy a new Acer notebook, I asked them again if they would refund me the OEM license without all the hassle (as they did pay me the US$70, without me having to pay the US$100).

today's howtos