Language Selection

English French German Italian Portuguese Spanish

Google sued over 'click fraud' in Web ads

Filed under
Legal

A seller of online marketing tools said on Wednesday it sued Google Inc., charging that the Web search giant has failed to protect users of its advertising program from "click fraud," costing them at least $5 million.

Click Defense Inc. filed its lawsuit, which also seeks class action status, on June 24 in U.S. District Court in San Jose, California.

Click fraud is not "fraud" as defined under the law. Rather, it is an industry term used to describe the deliberate clicking on Web search ads by users with no plans to do business with the advertiser. Rival companies might employ people or machines to do this because the advertiser has to pay the Web search provider for each click.

Users of Google's popular Web search advertising program pay a set amount -- varying from pennies to well over $1 -- for each click, though in rare instances, the payment is as much as $95.

Click fraud can run up thousands of dollars in advertiser costs or benefit a Web site operator that gets a cut of advertising revenue from Internet search providers.

"We believe the suit is without merit and we will defend ourselves against it vigorously," a Google spokesman said.

Full Story.

More in Tux Machines

How Linux containers can solve a problem for defense virtualization

As the virtualization of U.S. defense agencies commences, the technology’s many attributes—and drawbacks—are becoming apparent. Virtualization has enabled users to pack more computing power in a smaller space than ever before. It has also created an abstraction layer between the operating system and hardware, which gives users choice, flexibility, vendor competition and best value for their requirements. But there is a price to be paid in the form of expensive and cumbersome equipment, software licensing and acquisition fees, and long install times and patch cycles. Read more

Fedora 21: Linux fans will LOVE it - after the install woes

With Fedora's installer it isn't immediately clear what you need to do – or even that you need to do something – until you click each button and find out, which runs the "select your layout" and installs. It's not that bad; it's not like installing Arch, but it did leave me wondering “why?” Why not just go with the familiar, narrative-like sliding screen animation that, well, pretty much every other OS out there uses? Read more

Customers reporting interest in cloud, containers, Linux, OpenStack for 2015

As 2014 comes to a close and IT departments reflect on their initiatives heading into the new year, we asked a group of 115 Red Hat customers -- ranging from Fortune 500 companies to small businesses -- about their priorities for 2015. What we heard from the respondents is promising going into the new year: Budgets are increasing (or at least staying the same); Linux adoption is increasing; cloud deployments will be dominantly private or hybrid; OpenStack is hot; and interest in containers is emerging. Read more

Multi-Stream Transport 4K Monitors To Become Better Supported On Linux

For a number of months David Airlie at Red Hat has been working on DisplayPort Multi-Stream Transport (DP MST) handling for Linux. Keith Packard over at Intel is now playing with DP MST too for bettering modern 4K display support on Linux within X.Org Server based environments. Read more