Language Selection

English French German Italian Portuguese Spanish

Adware companies not breaking law

Filed under
Web

Adware companies do not break trademark laws when they use a retailer's Web address to trigger coupons and other ads for rivals' products, a federal appeals court has found.

The 2nd U.S. Circuit Court of Appeals becomes the nation's highest court to rule on a fundamental practice of adware companies that serve up pop-up and other ads based on sites users visit. Lower courts around the country had issued conflicting opinions.

In 1-800 Contacts Inc.'s lawsuit against adware provider WhenU.com Inc., the appeals court likened WhenU's ads to retail stores that place generic competitors next to brand-name products.

Though the case did not directly address consumer frustration over adware, which often gets onto computers without their owners' full knowledge, the court said it viewed WhenU's ads as authorized.

The ruling may not, however, fully apply to many of the trademark disputes involving adware companies or such search companies as Google Inc. that target ads based on search terms, including brand names.

Associated Press

More in Tux Machines

Google launches new site to showcase its open source projects and processes

Google is launching a new site today that brings all of the company’s open source projects under a single umbrella. The code of these projects will still live on GitHub and Google’s self-hosted git service, of course, with the new site functioning as a central directory for them. While this new project is obviously meant to showcase Google’s projects, the company says it also wants to use it to provide “a look under the hood” of how it “does” open source. Read more

Tizen and Android

Day of Infamy, CRYENGINE, and Performance Tools

Red Hat: We're giving VMware a 'run for its money' in virtualization

Red Hat's enterprise virtualization product is proving stiff competition for VMware, Paul Cormier, EVP and president of products and technologies, claimed at Red Hat's North American Partner Conference in Las Vegas, Nevada yesterday. According to the executive, Red Hat Virtualization (RHV), the open source software vendor's mission-critical, end-to-end open source virtualization infrastructure, has made a name for itself in such a way that VMware customers are increasingly showing interest in the technology. Read more Also: Red Hat CEO says businesses remain confident under Trump Amazon, Red Hat, Tesaro Price Targets Raised; Snap Started At Hold Tech Today: Snap’d By Facebook, Apple’s Innovation, Red Hat Jumps