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Pumpkins, markets, and one bad Apple

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Imagine your local farmers market: every Saturday the whole town comes together to purchase fresh and homemade goods, enjoy the entertainment, and find that there is always something for everyone. Whatever you need, you can find it here, and anyone can sign up to have their own little stand. It is a wonderful place, or so it seems. Now, imagine starting out as a pumpkin farmer, and you want to sell your pumpkins at this market. The market owner asks 30% of every pumpkin that you sell. It's steep, but the market owner -- we'll call him Mr. Apple -- owns all the markets in your area, so you have little choice.

Let's continue this analogy and imagine that, since it is a little hard for you to make ends meet, you decide to tell your customers that they can come visit you at your farm to purchase pumpkins. Mr. Apple overhears and shuts your stand down. You explain that your business cannot be profitable this way, but the grumpy market owner says that you can either comply or find another place. At the end of your rope, you look for information about starting your own farmers market, but it seems Mr. Apple owns every building in town.

In the midst of Apple announcing its new products, attention is drawn away from its ongoing battle to maintain its subjugation over users globally. The Netherlands’ Authority for Consumers and Markets (ACM) last month informed the U.S. technology giant of its decision that the rules around the in-app payment system are anticompetitive, making it the first antitrust regulator to conclude that the company has abused market power in the App Store. And while Apple is appealing this verdict, the European Union is charging the company with another antitrust claim concerning the App Store.

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