The Final Days of Google: It is going to be an inside job.
Back in the 1990s Bill Gates said the company that would eventually beat Microsoft probably had yet to be founded, by which he meant that Microsoft was in such a strong position that only something truly disruptive -- a whole new business -- would have a chance to unseat Redmond. Some people think the company Bill was describing back then might be Google. I don't know if that's the case or not, but it leads me to ask this question: If Google, itself, is to be eventually beaten by some other company, does THAT company yet exist? I don't think so. But unlike the scenario envisioned by Gates, I have a pretty good idea where we'll find the founders of that Google-beating start-up. I think they are working right now at Google.
Google is an amazing entrepreneurial petri dish. Yet at the same time, it is doomed to disappoint nearly every entrepreneurial type who works there. This is key: Google is sowing the seeds of its own eventual destruction. It can't help doing so.
For those who don't know these details or have forgotten them, here's the simple background: Google has made a huge effort to hire the best technical people it can find. It is a brilliant strategy and one that would appear to be almost foolproof.