Language Selection

English French German Italian Portuguese Spanish

Dell warned over P4 adverts

Filed under
Hardware

The ASA (Advertising Standards Authority) has found Dell guilty of breaking advertising standards with a recent TV ad.

In the broadcast Dell trumpeted its commitment to the Intel Pentium 4 but also highlighted the low cost of its entry level machines, which ran on Celeron processors. A viewer complained the advert was misleading in that non-technical viewers might not be aware the lower price related to a lower performance processor.

The ad in question began 'We'll help you get your ideal PC like this dimension desktop featuring the powerful Intel Pentium 4 processor' and briefly showed a PC on screen. It then showed another PC and claimed 'Other Dell Desktops come with a flat panel monitor and start at just £349'. On-screen text beside the second PC said 'Dell Dimension 2400 with Intel Celeron Processor only £349'. And then, at the end, the voiceover claimed 'Dell PCs use Intel Pentium 4 processors'.

Dell argued that because the advertisement id not say 'All Dell PCs use Intel Pentium 4 processors'.

The ASA ruled that the advertisement breached CAP (Broadcast) TV Advertising Standards Code Rules 5.1 (Misleading advertising), 5.2.2 (Implications) and 5.4.2 (Superimposed text) and Dell was warned off showing it again in the same form.

Full Story.

More in Tux Machines

OSS Leftovers: Harvard University Survey, ASF at 18 Years, Heiko Tietze at LibreOffice

  • Survey seeks to discover the motivations behind open source contributions
    Peer production is one of three fundamental ways to organize human economic activity, along with markets and firms. Yet, although it underlies billions of dollars in open source software production, it is the least understood. Participants in open source are not organized in firms, where they would work under the supervision of managers and earn a salary, nor are they individuals in a market, responding to price signals. The economics of peer production is an interesting area of study that raises many important questions regarding the incentives behind voluntary participation, the efficiency of production, the tools and models that can quantify and explain how the process works, and so forth. My doctoral research at Harvard University considered incentives issues that arise in a software economy. In particular, my work used principles from market design and mechanism design to address problems, such as how to incentivize high-quality submissions to address bugs or features, and how to elicit truthful prediction of task completion time.
  • The Apache® Software Foundation Announces 18 Years of Open Source Leadership
    The Apache Software Foundation (ASF), the all-volunteer developers, stewards, and incubators of more than 350 Open Source projects and initiatives, announced today its 18th Anniversary and accomplishments, and rallied support to ensure future innovation.
  • [Video] LibreOffice interview: Heiko Tietze, UX mentor
    An interview with Heiko Tietze, who is working as a UX (user experience) mentor for The Document Foundation.

Linux Foundation Events

Graphics in Linux

Security Leftovers