Online service to offer movies before DVD
In the past, Hollywood has required online distributors, such as Movieline and CinemaNow, to delay releasing movies for months after they become available on video.By the time the movies appear online, people have had easier methods of watching them on their own TV sets via DVD, video, pay-per-view or even premium cable channels such as HBO, explained Susan Schrank, a digital-media analyst in Arlington, Va.,, with Rider Research, a firm in New York City.
"If it's available for the same amount on pay-per-view on your TV at the same time as the online release, that's what people are going to go for," Schrank said.
Releasing films online earlier than their DVD release can help combat piracy, said Adam Thomas, media research manager at Informa Telecoms & Media in London.
People want a legal way to use online content on their various personal entertainment devices, said Lori McCreary, chief executive officer of Revelations Entertainment.
"Look at how well iTunes is doing," McCreary said."People want a legal alternative.When given a choice most people will go the legal route."
ClickStar is compatible with Intel's Digital Home technology, which allows people to view on their TV sets and radios, wirelessly, content they have gathered on their computers.