Language Selection

English French German Italian Portuguese Spanish

No Let-Up In Microsoft-Linux War

Filed under
Linux
Microsoft

The continued commercialisation of Linux is helping Microsoft defend its Windows patch against the rising tide of open source, claims the head of Redmond's competitive strategy efforts.

Martin Taylor, Microsoft's general manager for platform strategy, says discussions with partners and customers around Linux are now less tainted by emotion and are more facts based. He spoke with Louis van Wyk at the vendor's Worldwide Partner Conference in Minneapolis this month.

Taylor is the architect of Microsoft's Get the Facts about Linux campaign and he outlined the work his team is doing to equip partners to take on competing platforms. He also shed light on some new initiatives.

At the event Taylor announced that Microsoft is giving partners access to the same sales tools and competitive data that it provides its own direct sales force, through a program called Competitive Sales Assistance.

The scheme will help partners compete better against Linux offerings from Novell, IBM and Red Hat by giving them access to the information they need to compete effectively, says Taylor.

In addition, Taylor says Microsoft will also open up its training to partners to provide them with same training resources it gives internally.

An increase in channel marketing funds from US$1.7 billion to US$2 billion this year will also bolster partner efforts, says Taylor.

"Partners are saying they need us to create air cover and tell the world about our technologies, so that they get behind us and work with us," he says.

Meanwhile, the Get the Facts campaign will continue to focus on the areas of total cost of owner-ship, reliability and security, as well as intellectual property indemnification.

It will now focus on different scenarios in the way technology is deployed.

"The Get the Facts [campaign] gives partners the tools they need to help have a balanced dialogue with customers," says Taylor.

The campaign was launched two years ago at the request of partners.

"When I started in this role I went on a listening tour. One thing I heard from partners was 'There is this emotional, religious war going on with Linux right now, can you help us?'" says Taylor.

Today, the Get the Facts campaign is proving successful and Microsoft is winning more Linux arguments than it is losing, says Taylor.

And with the ongoing commercialisation of Linux, the Microsoft-versus-Linux discussion is becoming more rational and less emotional, he says.

"A couple of years ago there was a lot of excitement, romance, myth and emotion around Linux and open source," he says.

Taylor says there has been a major shift in the emotional approach to Linux.

"There is a window in time where everyone just gets emotional attention because they're new, they're here, they're whatever. You are in that emotional space for a limited amount of time because people want to go and pull the covers back and look at the specifics."

Linux is now commercialised, with providers such as Red Hat and SuSE becoming profit driven, says Taylor.

This has led to discussions being more fact based and balanced, which is benefiting Microsoft, he adds.

"It has made it much easier because now customers pay a price for Linux or for Windows. They want to understand total cost of ownership, security and reliability," he says.

In the past when decision-makers in organizations did not have to write a check to acquire Linux, they gave it a "free pass" by overlooking some of its drawbacks, says Taylor.

"Where people were taking bets on Linux earlier, they are now taking a more pragmatic view. Linux is far enough along the evolution now that we are actually seeing customers that were on Linux hit some of the walls on reliability, cost of ownership, and actually come back to Microsoft."

Taylor says the battle with Linux will continue to rage in areas such as web servers, Unix migration and high-performance computing for which Microsoft plans to launch a new product, Computer Cluster Edition, in the first half of next year.

Taylor also wants to work closer with governments to ensure decisions about Linux migration are made based on fact and not politics. "We will continue to roll up our sleeves and sit at the table and partner with the public sector."

By LOUIS VAN WYK
NEW ZEALAND RESELLER NEWS

More in Tux Machines

Canonical Patches Nvidia Graphics Drivers Vulnerability in All Ubuntu Releases

It's time to update your Ubuntu Linux operating system if you have a Nvidia graphics card running the Nvidia Legacy 340 or 304 binary X.Org drivers provided on the official software repositories. Read more

Long-term Embedded Linux Maintenance andd New Device From CompuLab

  • Long-term Embedded Linux Maintenance Made Easier
    The good old days when security breaches only happened to Windows folk are fading fast. Malware hackers and denial of service specialists are increasingly targeting out of date embedded Linux devices, and fixing Linux security vulnerabilities was the topic of several presentations at the Embedded Linux Conference Europe (ELCE) in October. One of the best attended was “Long-Term Maintenance, or How to (Mis-)Manage Embedded Systems for 10+ Years” by Pengutronix kernel hacker Jan Lübbe. After summarizing the growing security threats in embedded Linux, Lübbe laid out a plan to keep long-life devices secure and fully functional. “We need to move to newer, more stable kernels and do continuous maintenance to fix critical vulnerabilities,” said Lübbe. “We need to do the upstreaming and automate processes, and put in place a sustainable workflow. We don’t have any more excuses for leaving systems in the field with outdated software.”
  • CompuLab Has Upgraded Their Small Form Factor "IPC" Line To Kabylake
    HARDWARE -- Our friends and Linux-friendly PC vendor, CompuLab, have announced a new "IPC" line-up of their small form factor computers now with Intel Kabylake processors. In the past on Phoronix we tested CompuLab's Intense-PC (IPC) and then the IPC2 with Haswell processors, among other innovative PCs from CompuLab. Now they are rolling out the IPC3 with Intel's latest Kabylake processors.
  • Fanless mini-PC runs Linux Mint on Kaby Lake
    Compulab launched a rugged “IPC3” mini-PC that runs Linux on dual-core, 7th Gen Core i7/i5 CPUs, and also debuted three GbE-equipped FACE expansion modules. Compulab has opened pre-orders starting at $693 for the first mini-PCs we’ve seen to offer the latest, 14nm-fabricated 7th Generation Intel Core “Kaby Lake” processors. The passively cooled, 190 x 160 x 40mm IPC3 (Intense PC 3), which is available in up to industrial temperature ranges, follows two generations of similarly sized IPC2 mini-PCs. There’s the still available, 4th Gen “Haswell” based IPC2 from 2014 and the apparently discontinued 5th Gen “Broadwell” equipped IPC2 from 2015.
  • Compulab IPC3 is a tiny, fanless PC with Intel Kaby Lake CPU
    Compulab is an Israeli company that makes small, fanless computers for home or commercial use. The company’s latest mini PC aimed at enterprise/industrial usage is called the IPC3, and it has a die-cast aluminum case with built-in heat sinks for passive cooling and measures about 7.4″ x 6.3″ x 1.6″.

Games for GNU/Linux

  • Imperium Galactica II: Alliances released for Linux & SteamOS, seems native too
    Imperium Galactica II: Alliances [GOG, Steam] just released for Linux & SteamOS and it looks like it's a native version. Note: My friends at GOG sent over a copy, so big thanks to them. There's no sign of DOSBox or Wine and I had no idea this game had ever been ported to Linux. Pretty awesome really for a game like this to get a proper Linux build when it gets a new release.
  • Nearly five years after the Kickstarter, Carmageddon still isn’t on Linux despite the stretch goal being reached
    The problem here, for me, is that they later did a revamp of the title called Carmageddon: Max Damage. This was to fix some problems, boost sales again and port it to consoles. Carmageddon: Max Damage also never made it to Linux. Fun fact, they actually released a trailer where they just run over a ton of penguins, make from that what you will: Not saying this was trolling the entire Linux gaming community, but it sure felt like it after their previous trolling attempts directed at our official Twitter account.
  • Valve Rolls Out New Steam Client Stable Update with Promised Linux Changes, More
    Today Valve announced the availability of a new stable update of the Steam Client for all supported platforms, including the company's SteamOS operating system for Steam Machines, as well as GNU/Linux, macOS, and Microsoft Windows. Bringing all the new features during the Beta stages of development, the new Steam Client update improves the interaction between the Steam runtime and your GNU/Linux distribution's libraries. This is a huge and long-anticipated milestone for the Steam Client, which, unfortunately, did not work out-of-the-box on all Linux-based operating systems.

Robolinux 8.7.1 Linux OS Is Out and It's Based on Debian GNU/Linux 8.7 "Jessie"

The developers of the Robolinux GNU/Linux distribution have announced today, January 18, 2017, the release and immediate availability of a new stable update based on the latest Debian GNU/Linux 8 "Jessie" operating system series. Still offering a free installer, the Robolinux 8.7.1 "Raptor" edition is now available for download with the usual Cinnamon, MATE 3D, Xfce 3D, and LXDE flavors. It's based on the recently released Debian GNU/Linux 8.7.1 "Jessie" operating system, which means that it ships with its newest Linux 3.16 kernel and over 170 bug fixes and security patches. The GRUB bootloader and login screens have been refreshed too. Read more