Negroponte to announce "Give one, get one" OLPC promotion
Nicholas Negroponte has publicly expressed his disappointment at the lack of orders for his low-cost computer for poor children. The situation has become so dire that Negroponte will announce a "Give one, get one" promotion in the US and Canada.
Negroponte will on Monday announce a "Get one, buy one" marketing campaign for the US and Canada, where supporters will be able to purchase two XO-1s for $399. They'll get to keep one, while the second one will be given to a disadvantaged child in the developing world. Orders will only be accepted for two weeks between November 12 and November 26. It's promised that the XO-1 will be delivered to the purchaser before Christmas.
Negroponte hopes that this initiative will give the developing world a taste of what the XO-1 has to offer.