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LinuxWorld outgrows original outfit

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Linux

In the early days of the show, the LinuxWorld Conference and Expo was about basics such as the arrival of IBM support. Each show featured a technical speech by founder and leader Linus Torvalds.

Now, for many, Linux isn't even on center stage at a show that's expected to attract more than 11,000 attendees and 200 exhibitors to San Francisco. Instead, the open-source operating system acts as a draw for a certain desirable audience.

"People adopting Linux are early adopters," said Mike Grandinetti, chief marketing officer of start-up and show exhibitor Virtual Iron. "As we look at early adopters of Linux, they are consistent with early adopters of almost any technology," and those are the customers he wants to find, too.

In recent years, Linux has grown from a hobbyist project chiefly of academic interest to a major force to be reckoned with. It's endorsed or supported by most computing companies, and the operating system and its open-source philosophy now touch many parts of the information technology industry.

Even foe Microsoft is involved in Linux in its own way. At the conference, Bill Hilf, who runs a Microsoft lab chock-full of Linux computers, will describe what he's learned while making his machines get along with his employer's Windows infrastructure.

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