Language Selection

English French German Italian Portuguese Spanish

HBO enlists Firefox for series promotion

Filed under
Moz/FF

Television cable channel HBO, via its interactive agency, has designed a downloadable "skin" for the Firefox Web browser in the custom theme of its upcoming series "Rome"--an 11-episode drama that charts the rise of an Italian empire. The skin, or "theme," as they are known in Firefox tools, transforms the buttons and external design of the browser into the feel of antiquity.

Representatives for Mozilla and HBO's agency, Deep Focus, said it is the first commercial theme developed for Firefox.

"The browser is an important piece of real estate," said Ian Schafer, CEO of Los Angeles-based Deep Focus. "This is one way to break through the clutter."

Firefox has risen in popularity in recent years as a viable alternative to Microsoft's Internet Explorer. Though its market share slipped slightly last month, researchers estimate that between 8 and 9 percent of the Internet population use the open-source browser--and it's a devoted crew.

Deep Focus developed the Rome theme using Firefox developers' kit. People can download the skin when they see an online banner ad on sites viewed by the Firefox browser. Sites with the ads include Salon.com and the New York Times Web site.

The skin should also be available through Firefox's tools menu in "themes." But as of late Monday, it was not accessible.

The Rome series on HBO, which is spending $10 million to promote it, will begin airing Aug. 28.

By Stefanie Olsen
CNET News.com

More in Tux Machines

Open source licensing: What every technologist should know

If you’re a software developer today, you know how to use open source software, but do you know how and why open source licensing started? A little background will help you understand how and why the licenses work the way they do. Read more

Kali Linux 2017.2 Release

We are happy to announce the release of Kali Linux 2017.2, available now for your downloading pleasure. This release is a roll-up of all updates and fixes since our 2017.1 release in April. In tangible terms, if you were to install Kali from your 2017.1 ISO, after logging in to the desktop and running ‘apt update && apt full-upgrade’, you would be faced with something similiar to this daunting message: Read more Also: Kali Linux 2017.2 Released With New Hacking Tools — Download ISO And Torrent Files Here

Open source-based business lessons from a seasoned CEO

The default now is to build from open and in the open. So that's a positive. The downside is that by open source being the default, we may be getting a little lazy. If you remember back 5-10 years, open sourcing was a big deal, and it forced a level of rigor that may have led, in some cases, to founders and early investors taking better approaches to building their company—for example, shifting towards SaaS wherever possible, in part because of the ability to demonstrate clear value versus their own open source. Read more

Keeping up with advances in open source database administration

The world of open source databases is rapidly evolving. It seems like every day brings a new release of an open source technology that might make a database administrator's life easier, if only he or she knew about it. Fortunately, there are many ways to stay on top of what's going on with open source database technology. One such way is the Percona Live Open Source Database Conference, taking place next week in Dublin, Ireland. We've covered Percona Live before, and invite you to take a look back at some of our previous stories. From IoT to big data to working with the cloud, there's plenty to keep up with. Here are a look at a couple of the sessions you might enjoy, as described by the speakers. Read more