Language Selection

English French German Italian Portuguese Spanish

It's not how big it is, it's how you use it

Filed under
Web

Last week saw the resumption of the search engine size wars in which one major search engine claims to be larger than its rivals, prompting those rivals to rapidly upsize themselves. Yahoo fired the first round at Google, claiming to have over 20 billion objects accessible in their database. Google, which can only claim about 13 billion objects fired back with questions about measurements, basically stating Yahoo was mistaken or misleading in its claims.

Others got in on the act and the blog-o-sphere was full of stories about Yahoo's obsession with size. By the beginning of this week, the search marketing community was fed up with being fed tripe about the importance of size, as reflected August 16 th in Danny Sullivan's post to Search Engine Watch, " Screw Size! I dare Google and Yahoo to Report on Relevancy "

The frustration with the major search engines felt by serious search marketers is real. Our clients don't care about size and neither does their money. They care about being found when searchers are seeking information about products or services they sell. They care about potential clients and their ability to present information to them. They care about being relevant.

Search engine users don't really care about size either. Given the mind-boggling amount of data available via even the smallest of the major search engines, most users have no idea of the depth of search results, as they tend to look only at the Top10 or 20 listings. Even if Yahoo returns thousands more references than Google for any given keyword query, both know that only the first 20 links tend see any measurable traffic. Again, it isn't about being the biggest; it is about being the best. Being biggest does not necessarily mean being best.

There is no real scientific method of proving which search engine is the biggest, and no real way to gauge which one is best. That's not to say folks aren't trying though. The thing to remember is, "best" means something slightly different to every search engine user.

Full Article.

More in Tux Machines

Debian-Based Q4OS Linux Distro to Get a New Look with Debonaire Desktop Theme

Q4OS is a small GNU/Linux distribution based on the latest Debian GNU/Linux operating system and built around the Trinity Desktop Environment (TDE). It's explicitly designed to make the Microsoft Windows to Linux transition accessible and more straightforward as possible for anyone. Dubbed Debonaire, the new desktop theme uses dark-ish elements for the window titlebar and panel. Somehow it resembles the look and feels of the acclaimed Arc GTK+ theme, and it makes the Q4OS operating system more modern than the standard look offered by the Trinity Desktop Environment. Read more

today's leftovers

Software: GIMP, VLC, Cryptsetup, Caprine, KWin and NetworkManager

  • GIMP 2.9.8 Open-Source Image Editor Released with On-Canvas Gradient Editing
    GIMP 2.9.8, a development version towards the major GIMP 2.10 release, was announced by developer Alexandre Prokoudine for all supported platforms, including Linux, Mac, and Windows.
  • GIMP 2.9.8 Released
    Newly released GIMP 2.9.8 introduces on-canvas gradient editing and various enhancements while focusing on bugfixing and stability. For a complete list of changes please see NEWS.
  • It Looks Like VLC 3.0 Will Finally Be Released Soon
    VLC 3.0 is something we've been looking forward to for years and it's looking like that big multimedia player update could be released very soon. Thanks to Phoronix reader Fran for pointing out that VLC 3.0 release candidates have begun to not much attention. VLC 3.0 RC1 was tagged at the end of November and then on Tuesday marked VLC 3.0 RC2 being tagged, but without any official release announcements.
  • cryptsetup 2.0.0
  • Cryptsetup 2.0 Released With LUKS2 Format Support
    A new major release is available of Cryptsetup, the user-space utility for dealing with the DMCrypt kernel module for setting up encrypted disk volumes. Cryptsetup 2.0.0 is notable in that it introduces support for the new on-disk LUKS2 format but still retaining support for LUKS(1). The LUKS2 format is security hardened to a greater extent, more extensible than LUKS, supports in-place upgrading from LUKS, and other changes.
  • Caprine – An Unofficial Elegant Facebook Messenger Desktop App
    There is no doubt Facebook is one of the most popular and dynamic social network platform in the modern Internet era. It has revolutionized technology, social networking, and the future of how we live and interact. With Facebook, We can connect, communicate with one another, instantly share our memories, photos, files and even money to anyone, anywhere in the world. Even though Facebook has its own official messenger, some tech enthusiasts and developers are developing alternative and feature-rich apps to communicate with your buddies. The one we are going to discuss today is Caprine. It is a free, elegant, open source, and unofficial Facebook messenger desktop app built with Electron framework.
  • KWin On Wayland Without X11 Support Can Startup So Fast It Causes Problems
    It turns out that if firing up KDE's KWin Wayland compositor without XWayland support, it can start up so fast that it causes problems. Without XWayland for providing legacy X11 support to KDE Wayland clients, the KWin compositor fires up so fast that it can cause a crash in their Wayland integration as KWin's internal connection isn't even established... Yep, Wayland compositors are much leaner and cleaner than the aging X Server code-base that dates back 30+ years, granted most of the XWayland code is much newer than that.
  • NetworkManager Picks Up Support For Intel's IWD WiFi Daemon & Meson Build System
    NetworkManager now has support for Intel's lean "IWD" WiFi daemon. IWD is a lightweight daemon for managing WiFi devices via a D-Bus interface and has been in development since 2013 (but was only made public in 2016) and just depends upon GCC / Glibc / ELL (Embedded Linux Library).

Linux Foundation: Servers, Kubernetes and OpenContrail

  • Many cloud-native hands try to make light work of Kubernetes
    The Cloud Native Computing Foundation, home of the Kubernetes open-source community, grew wildly this year. It welcomed membership from industry giants like Amazon Web Services Inc. and broke attendance records at last week’s KubeCon + CloudNativeCon conference in Austin, Texas. This is all happy news for Kubernetes — the favored platform for orchestrating containers (a virtualized method for running distributed applications). The technology needs all the untangling, simplifying fingers it can get. This is also why most in the community are happy to tamp down their competitive instincts to chip away at common difficulties. “You kind of have to,” said Michelle Noorali (pictured), senior software engineer at Microsoft and co-chair of KubeCon + CloudNativeCon North America & Europe 2017. “These problems are really hard.”
  • Leveraging NFV and SDN for network slicing
    Network slicing is poised to play a pivotal role in the enablement of 5G. The technology allows operators to run multiple virtual networks on top of a single, physical infrastructure. With 5G commercialization set for 2020, many are wondering to what extend network functions virtualization (NFV) and software-defined networking (SDN) can help move network slicing forward.
  • Juniper moves OpenContrail's SDN codebase to Linux Foundation
    Juniper Networks has announced its intent to move the codebase for OpenContrail, an open-source network virtualisation platform for the cloud, to the Linux Foundation. OpenContrail provides both software-defined networking (SDN) and security features and has been deployed by various organisations, including cloud providers, telecom operators and enterprises to simplify operational complexities and automate workload management across diverse cloud environments.
  • Juniper moves OpenContrail’s codebase to Linux Foundation, advances cloud approach
    Juniper Networks plans to move the codebase for its OpenContrail open-source network virtualization platform for the cloud to the Linux Foundation, broadening its efforts to drive more software innovations into the broader IT and service provider community. The vendor is hardly a novice in developing open source platforms. In 2013, Juniper released its Contrail products as open sourced and built a user and developer community around the project. To drive its next growth phase, Juniper expanded the project’s governance, creating an even more open, community-led effort.
  • 3 Essential Questions to Ask at Your Next Tech Interview
    The annual Open Source Jobs Report from Dice and The Linux Foundation reveals a lot about prospects for open source professionals and hiring activity in the year ahead. In this year’s report, 86 percent of tech professionals said that knowing open source has advanced their careers. Yet what happens with all that experience when it comes time for advancing within their own organization or applying for a new roles elsewhere?