Just hours after Mozilla debuted its first viral marketing campaign, it shut down the website and apologised to users for what it admitted were offensive statistics used to promote Firefox.

The website, part of what Mozilla dubbed the "Firefox Users against Boredom" programme, included a long list of statistics that purported to compare Firefox's users with people who run its rival, Microsoft's Internet Explorer (IE). Among the off-beat - and unverifiable - statistics that took shots at IE were those that claimed Firefox users are:

15% more likely to have watched cartoons on TV within the last seven days;
21% less likely to fish.

Also in the mix, however, were several that users called out as far from funny:

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