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Open source: world domination or world liberation?

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OSS

Linus Torvalds used to talk about "world domination" as his goal for Linux. These days, though, while we seem to be making progress toward this end, we also appear to be increasingly complacent. We downplay the ideology that underlies open source in favor of "safe" rhetoric about lower sales and marketing costs and such.

I wonder, however, if in so doing we emasculate open source's power to truly change our industry. Does it make it that much harder for us to find a new way to serve customers?

It reminds me of Alice's interaction with the Cheshire Cat in Alice's Adventures in Wonderland:

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