Breaking America's grip on the net
You would expect an announcement that would forever change the face of the internet to be a grand affair - a big stage, spotlights, media scrums and a charismatic frontman working the crowd.
But unless you knew where he was sitting, all you got was David Hendon's slightly apprehensive voice through a beige plastic earbox. The words were calm, measured and unexciting, but their implications will be felt for generations to come.
There are dozens of unanswered questions but all the answers are pointing the same way: international governments deciding the internet's future. The internet will never be the same again.