Google pledges 9 month anonymity on data
Google has responded to mounting EU pressure on privacy by stating it will 'anonymize' users' IP addresses after nine months.
European Union regulators have been pushing Google to cut the time they keep personal data that can identify users to nine months, and it appears to have worked.
"About a year ago, in March 2007, we announced that we would limit the retention of [certain personal data] to 18 months," deputy counsel for Google Nicole Wong told Silicon Valley's Churchill Club. "We're now going to cut that 18 month retention period to nine months.
"When we went down to 18 months... we could continue to innovate with our services while still protecting users.