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Editor's Note: Joe Sixpack Must Die

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Linux advocacy is caught up in a race to the bottom, and this is understandable, because for those who wish to dethrone Windows, diving to the bottom appears to be the most direct route to the throne. But appearances are deceiving, and I don't see any glory in capturing the dumb crown anyway. The Queen of Twits! The King of The Clueless! Er... no thank you.

A fair bit of so-called advocacy seems to be taking its cues from the poor quality of most Linux news reporting. I indulged in an enjoyable and cathartic rant against shoddy tech journalism, and one thing I left out, since I tend to ramble on excessively, was why do so many tech journalists pretend to be some mythical average dimwit user when they're writing about Linux? And not just the pros, but all kinds of bloggers and commenters in forums and mailing lists do this too. This mythical average user, this "Joe Sixpack", is too stupid to figure out which shoe goes on which foot, let alone run a computer. And yet this is the target user for whatever Linux version or device they are talking about:

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