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Nintendo hints at coming price war

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Gaming

Nintendo's next generation video game machine won't be out until 2006, but Reggie Fils-Aime, executive vice president of sales and marketing for Nintendo of America hinted this week the company might have a surprise up its sleeve.

Microsoft's Xbox 360 has adopted a two-tier price strategy ($299 for a bare bones version and $399 for a souped-up machine). Sony, meanwhile, has shouted from the rooftops the PS3 would be a pricey piece of equipment. Nintendo, though, seems ready to lowball its competitors on the retail front.

"Value has been a key card for us this generation and we'll continue to play it," Fils-Aime told me. "Do I expect us to be at a lower price point than our competition? Yes I do. Have we determined a price yet? No we haven't."

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