Language Selection

English French German Italian Portuguese Spanish

PR Wars: Apple vs Microsoft...Does Linux need to even bother?

Just a comment for 2009...

I look at this Contest and feel this is a waste of time...

"Why?" you may ask. "Its fun, and gets the word out about Linux!"

Does it really do that effectively? I don't think so.

Let's look at Apple. (As they started this nonsense!)

Apple is successful because their marketing campaign is fresh and simple. It "subtly" pokes at all the common issues that the average computer user experiences in the Windows world...As Homer Simpson says: "Its funny, because its true."

What makes Apple effective as a whole, is that they aim for the user that doesn't give a damn about computers. They don't care about the "nerd porn" details or that its "free", etc. They really don't! They only care if they become restricted (or suffered) in some way. Like DRM preventing them doing something, or malware infection that has destroyed their personal data. (Photos, etc).

What they really care about is things that can allow them to manipulate photos, video, music, etc in a way that produces a result they like in a convenient manner.

As Theodore Levitt, a professor from Harvard Business School, puts it:
"People don't want to buy a quarter-inch drill. They want a quarter-inch hole."

For the mass market, "convenience" trumps over everything...Including security. (This is unfortunate, but I'm not saying we should repeat the mistakes of others).

So what of Linux?

Well personally, I think we should aim to be that mature dude who quietly sits in the background, watching two ego driven guys fighting (Apple and Microsoft)...But working hard on improving one's self everyday. He only sees one competitor here: Himself of Yesterday VS Himself of Today...There is no need to make loud noises until we're ready for the world's computer users. We're never on the offensive, but only defend when we're attacked.

You don't want to win people over for a brief period, you want them over permanently. And most of all, you want them to want it for themselves! You don't corner people, you let them accept it on their own accord! No marketing campaign can do this. Only good, solid solutions. (We've got a good foundation to build on).

To merely respond to Apple's campaign, is really doing nothing more than "coming late to the party". You just don't want to convey this message of a lame wannabe imitator that is saying "Me too!" (This is exactly what Microsoft is doing right now...Reacting). Imitators don't get noticed like the original who set the benchmark.

Its like this: How can you give anything worthy, if you really have nothing great to offer?

Just look at Linux "desktop aimed" distros. Are there not lots of little "niggles" (bugs and oddities) that people encounter? Why hasn't anyone addressed these?

Think about it...How would you prefer to answer the following?

When the average Jane/Joe off the street asks: Can Linux play my games or run the applications I need?
(a) Well, first you need to install Wine. And then you need to...
(Cool Yes! Install it like you did in Windows!
(c) Linux includes applications that replaces all these!

See the differences?

From the martial arts perspective...

Do you want to be a "Daniel Larusso" (Karate Kid): Flimsy, barely coordinated, bitch boy?
A "Bruce Lee": Wise, agile, respected, extra-ordinary powerful?

Bruce Lee wasn't born with mystical powers that made him a highly skilled martial artist. He studied, explored, experimented, and trained...HARD! His greatest strengths weren't his physical abilities that we've all seen on camera...It was his discipline; his constant attention to improve and address all his weaknesses until he was satisfied. That's how he became great. So great that he is remembered even after death!

This is what I like to see from Linux. To not waste precious energy on trivial nonsense that means nothing in the long run...But to offer something so special that its own merit outclasses any multi-million dollar marketing campaign from either Apple or Microsoft!

More in Tux Machines

Linux Mint 18.1 Is The Best Mint Yet

The hardcore Linux geeks won’t read this article. They’ll skip right past it… They don’t like Linux Mint much. There’s a good reason for them not to; it’s not designed for them. Linux Mint is for folks who want a stable, elegant desktop operating system that they don’t want to have to constantly tinker with. Anyone who is into Linux will find Mint rather boring because it can get as close to the bleeding edge of computer technology. That said, most of those same hardcore geeks will privately tell you that they’ve put Linux Mint on their Mom’s computer and she just loves it. Linux Mint is great for Mom. It’s stable, offers everything she needs and its familiar UI is easy for Windows refugees to figure out. If you think of Arch Linux as a finicky, high-performance sports car then Linux Mint is a reliable station wagon. The kind of car your Mom would drive. Well, I have always liked station wagons myself and if you’ve read this far then I guess you do, too. A ride in a nice station wagon, loaded with creature comforts, cold blowing AC, and a good sound system can be very relaxing, indeed. Read more

Make Gnome 3 more accessible for everyday use

Gnome 3 is a desktop environment that was created to fix a problem that did not exist. Much like PulseAudio, Wayland and Systemd, it's there to give developers a job, while offering no clear benefit over the original problem. The Gnome 2 desktop was fast, lithe, simple, and elegant, and its replacement is none of that. Maybe the presentation layer is a little less busy and you can search a bit more quickly, but that's about as far as the list of advantages goes, which is a pretty grim result for five years of coding. Despite my reservation toward Gnome 3, I still find it to be a little bit more suitable for general consumption than in the past. Some of the silly early decisions have been largely reverted, and a wee bit more sane functionality added. Not enough. Which is why I'd like to take a moment or three to discuss some extra tweaks and changes you should add to this desktop environment to make it palatable. Read more

When to Use Which Debian Linux Repository

Nothing distinguishes the Debian Linux distribution so much as its system of package repositories. Originally organized into Stable, Testing, and Unstable, additional repositories have been added over the years, until today it takes more than a knowledge of a repository's name to understand how to use it efficiently and safely. Debian repositories are installed with a section called main that consists only of free software. However, by editing the file /etc/apt/sources.list, you can add contrib, which contains software that depends on proprietary software, and non-free, which contains proprietary software. Unless you choose to use only free software, contrib and non-free are especially useful for video and wireless drivers. You should also know that the three main repositories are named for characters from the Toy Story movies. Unstable is always called Sid, while the names of Testing and Stable change. When a new version of Debian is released, Testing becomes Stable, and the new version of Testing receives a name. These names are sometimes necessary for enabling a mirror site, but otherwise, ignoring these names gives you one less thing to remember. Read more

Today in Techrights