building brand together
There are many reasons given for desktop Linux not "taking off". Some are accurate, others considerably less so. One of the challenges we face with KDE is creating a meaningful, visible brand that people value and relate to on an emotional level.
Those of us in the F/OSS community have already built that kind of relationship with F/OSS brands: we see, desire, often straight out breathe the message of Freedom in technology, and go to bat for our favorites. Not everyone will get that, however, and not everyone cares.
We make our life harder than it needs to be in the quest to build brand. We have a small visible market share right now, even when the total of our deployments is summed up. Yes, we have huge deployments in the education sector, have made terrific inroads into private and public offices and have annual global retail sales rivaling Apple's but these deployments are both limited in their visibility and geographically bound (meaning: we are doing a lot better in, say, Brazil than in the USA).
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