Short bio: Computer Scientist, FOSS supporter (read more)
Tux Machines (TM)-specific
Come this October, Windows 7 will go on sale, and this release, I strongly believe will be one of the greatest challenges Linux will ever face. Ubuntu Linux will also make a release within that same time and given the generally positive reviews that Windows 7 has received, it is going to be a very difficult time for Canonical to market Ubuntu. This is because every review of the new Ubuntu release is going to be relative to Windows 7 which has so far received positive reviews from a large section of the public . It is in this regard that I believe the following five points, when strategically marketed by Canonical, can help it to stem the tide of the gigantic Windows 7..
Ubuntu Server / Virtualization
First on the list is that Canonical must focus more on promoting the server aspect of the Ubuntu OS. Yes Ubuntu is widely known an excellent desktop OS, but very few know that Ubuntu also has a server OS that has been certified to run on several server configurations including HP's Proliant range of servers and others from Dell, IBM, Lenovo among others. ISVs like Alfresco and Openbravo also have enterprise products built on Ubuntu server edition. There is also the Canonical-IBM Virtual Bridges partnerships that aims at virtualizing Ubuntu desktops on Linux servers. These are very important components of the Ubuntu OS that Canonical must publicize to help it stand up to the new Windows 7.