Mozilla Launches Firefox Marketing Blitz
Joy to the world, the browser has come.
Such is the holiday sentiment that nonprofit Mozilla Group is asking its customers to share in the name of promoting its latest open source Web browser, Firefox 1.5. The Mountain View, Calif.-based organization launched its first official marketing campaign ever on Wednesday, an initiative that will ask existing Firefox users to make short films about their experiences using the software to convince other people to try it.
Company officials said that sort of devotion is better than any ad campaign it could dream up, and that's a big reason behind the grassroots initiative.