Open source became big business in 2009

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Google
OSS

Open source has long been an important development methodology. The biggest surprise of 2009, however, was just how quickly it took center stage as a business strategy in the larger software economy.

The reason? Google.

It's not as if open source as a business strategy is anything new. After all, the industry has been chattering about the business benefits of open source for nearly 10 years.
But not on Google scale. And not with the cachet and brand of Google blessing the idea. Despite the impressive sales and profits that Red Hat and other traditional open-source companies consistently deliver, the industry needed Google to take open source out of the realm of geekdom and into the boardroom.

Even Google needed Google.