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Taking the Film out of the Film Industry

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"Of course, change will come slowly. Even if Cuban converts all 270 Landmark screens - an effort that will cost him $10 million and probably most of his hair - that's less than 1 percent of the 36,485 screens in the US. The most he can hope for is to prod an entrenched industry to embrace an inevitable future. Cuban is optimistic; he's pushing to complete the Landmark rollout within two years and believes widespread adoption of digital cinema will happen by 2012.

He dismisses talk that the industry isn't ready. "People get frightened about all kinds of things in Hollywood," he says. "That's not my system. I don't have a business to protect. I have a business to build."

Moviegoers, for their part, would be treated to a future that promises no more out-of-focus projection, out-of-order reels, or scratchy footage on heavily played film. Even more exciting to Cuban is the broader range of content that digital systems make possible: Beyond movies, theaters could offer live, hi-res broadcasts of sports events, Broadway plays, fashion shows, and multiplayer electronic games.""

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