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Google’s strategy unveiled: a little bit of everything you do

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Google

Schmidt’s blind spot is that he does not really see privacy as an issue. He mentions it from time to time; but he is clear that he regards the trade-off, that we give our personal data to Google in return for these cool services, as worth it. I posted a remarkable quote yesterday. Here’s another one, from late on in the address:

"Google will know more about the customer because it benefits the customer if we know more about them."

What Schmidt fails to do is to extrapolate the implications for stuff other than cool services. One is what happens if that huge database is used dishonourably. Another is the huge competitive advantage it gives to Google versus everyone else; Google has this data, but rest of us do not. A third is how that data could be used in ways that disadvantage us. An example is in insurance. Insurance is about pooling risk. The more data insurance companies have about you, the more accurately they can assess the risk, which means a wider range of premiums. If by some mechanism insurance companies are able to analyse Google’s data to assess risk, they can refuse to insure, or charge high penalties, for the higher risks. We won’t necessarily enjoy that, because it means more us may find it impossible to get the insurance we want at a price we can afford.

Google’s business strategy




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Linux on the desktop isn't dead

At LinuxCon this year, the creator of Linux, Linus Torvalds, was asked what he wanted for Linux. His response? "The desktop." For years, the call to Linux action was "World Domination." In certain markets, this has happened (think Linux helping to power Android and Chrome OS). On the desktop, however, Linux still has a long, long way to go. Wait... that came out wrong. I don't mean "Linux has a long, long way to go before it's ready for the desktop." What I meant to say is something more akin to "Linux is, in fact, desktop ready... it just hasn't found an inroad to the average consumer desktop." Read more