Anti-Google Sentiment Reaches a Tipping Point

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Google Buzz was not a great moment in the history of Google. It seemed to bring to the surface a lot of lingering bad feelings that people have been having about Google for some time. The botched Buzz release only made it worse, confirming people's worst fears that Google didn't give a fig about your privacy. More than one writer suggested it was time to stop using Google tools. Then the news hit yesterday that Google was getting sued by the European Union for anti-competitive practices. Last week, the US Justice Department approved the Microsoft-Yahoo! deal stating the deal could help check Google's power in the search market.

Once a company reaches a certain reputation with the public (and with government regulatory bodies), it's hard to change that perception, a lesson Microsoft learned the hard way. It's never easy being the top dog. It's human nature to want to see you taken down a notch. It's common in sports and business. People get tired of the same team/company winning, but there could be something deeper at play here, something more fundamental, and Google would be wise to pay close attention.

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