Enthusiasts are normally concerned with crazy framerates and high resolutions. The hardware required though is hardly cheap, and the fact of the matter is, high-end video cards are not the cash cows you might expect. The real money for most companies come from the mid-ranged to mainstream parts found in your under-$200 aisles and eMachine-ish PCs.

Today NVIDIA will be announcing their GeForce 7300 GS product. Aimed strictly at the mainstream, their latest will compete directly against ATI's X1300 product line. The GeForce 7300 GS will feature 4 pixel pipes and 3 vertex shaders. The core will be clocked at 550MHz, but the memory clock will vary depending on what the add-in card partner decides on. NVIDIA expects you will see a number of GeForce 7300 GS based graphics cards with a memory clock at 400MHz (DDR2) on a 64-bit memory interface. TurboCache is supported with this product which can bump up the total addressable memory via the PCI Express bus.

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