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Is the Web heading toward redirect hell?

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Google is doing it. Facebook is doing it. Yahoo is doing it. Microsoft is doing it. And soon Twitter will be doing it.

We’re talking about the apparent need of every web service out there to add intermediate steps to sample what we click on before they send us on to our real destination. This has been going on for a long time and is slowly starting to build into something of a redirect hell on the Web.

And it has a price.

The overhead that’s already here

There’s already plenty of redirect overhead in places where you don’t really think about it. For example:

rest here

Man I hate this. Seems like

Man I hate this. Seems like every time to try to go to a website, you see a bunch of different links in the lower left hand of Firefox going to all kinds of places before you get to your destination.

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