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Virtualization companies vie for advantage

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Three companies selling software to let servers run software more efficiently will try to advance their respective fortunes Monday with new software, a new partnership and a new promotion.

All three companies--Virtual Iron, SWsoft and VMware--sell software designed to let computers run more efficiently by providing applications a virtual foundation instead of the real one the applications think they're using.
That virtual foundation means that a single server can run more jobs at the same time and that the jobs can more easily be moved from one computer to another.

As expected, market leader VMware will make its GSX Server software free--and change its name to VMware Server. The move is intended to show the company's software maturity and advantages and let many more potential customers try it out, Chief Executive Diane Greene said.

"When you have something that's free out there, people try it a lot faster," Greene said. "Once (they) use it, they say, 'This is really good stuff,' and they want to standardize on it."

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