After making massive neckbeards a universal style statement, Richard Stallman, revered software freedom activist and computer programmer, has turned to the world of fashion. His new collection, titled RMS, is a luxury line of clothing specially designed for geeks and programmers. The launch follows on the success of GNU, a fragrance which he created and distributed for free.

Richard first decided to venture into the fashion world when he noticed the bad dressing sense of his fellow programmers. “A programmer should always be well-groomed, you see.” says the 59 year old activist. “Walking down the halls of MIT, I’d often see my colleagues dressed rather shabbily, and it was then that I decided to do something about it.

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(Editor's note: Raise your hand if this looks like an April's Fools Joke to you.)