Canonical: A company in dire need of a clear objective
Who remembers the Ubuntu Netbook Edition or UNE (formerly Ubuntu Netbook Remix)? At about 2009/10, netbooks were all the rage. The technology produced, low powered, low cost, and extremely portable PCs. The netbook (and Microsoft marketing) would eventually drive hardware vendors to produce the Ultrabook. Many distribution spins were created to accommodate this netbook market and that included Ubuntu. Canonical would even work closely with Dell, to deliver a Moblin flavored distribution. As soon as it appeared, it disappeared, although all was not lost. The fundamental design for the UNE would inspire Unity.