Language Selection

English French German Italian Portuguese Spanish

Google readies banner offerings

Filed under

Beginning Monday, the search giant will start allowing advertisers to display ads that contain animated images on third-party partner sites--a first for Google and a departure from company co-founders' early stance against such Web advertising. (Google itself still shows only text ads on its site.)

Google will also allow advertisers to designate on which third-party Web sites their ads will appear, whether it's large partner sites like The New York Times or smaller pages.

The move is another first for Google and could resolve a long-standing complaint among advertisers who want more control of how and where they target promotions. Previously Google advertisers could bid only on keywords to appear in text ads on any of hundreds of related sites in its network.

Finally, to take advantage of the program, advertisers must bid for placement on a cost per impression (CPM) basis, as opposed to Google's stock in trade cost-per-click (CPC) search ads.

CPMs are modeled more closely to brand advertising like TV commercials in which marketers pay based on the number of people who see the ad. In contrast, marketers pay only for CPC ads when people click.

"We think highly targeted (display) advertising will work," said Patrick Keane, head of ad sales strategy at Google.

With the move, Google is helping stoke a revival of the online ad network that enjoyed popularity in the late 1990s. At the time, early industry leaders like DoubleClick, 24/7 Media and Engage controlled the ad sales of tens of thousands of publishers' sites, targeting display ads like banners based on specialty categories such as cooking and sports.

They also began to target ads to Web surfers' behavior across swathes of pages before the bubble burst. Many of their fortunes faded with the dot-com bust, roughly when cost-efficient search marketing that Google's now famous for began to take hold.

Today, ad networks such as Fastclick and have regained some power of the early networks without the status. Consequently, Google could be a weighty competitive force.

"It's the return of the ad network," said Kevin Lee, president of search engine marketing firm Did-It. "It's a big deal because it puts Google squarely in competition with the graphical banner networks.

"Clearly, this is an attempt to get at brand advertisers."

Google's chief rival, Yahoo, recently said it is gaining steam in the brand advertising business with rich media, video and other forms of display advertising in high demand.

Full Story.

More in Tux Machines

6 smart settings to make your Android phone anticipate your needs

There's no denying that our smartphones have made our lives so much easier, putting our contacts and schedules, our driving directions, the whole internet, right at our fingertips. But if you're using an Android phone you might be leaving even more convenience on the table. There are a bunch of super-smart settings in Nougat and Google Now that’ll make your Android device feel like it’s 10 steps ahead of you. Your Android phone can be proactively telling you how long it’ll take to get to work in the morning, and nudging you when your favorite team is about to take the field. Your device can keep itself unlocked whenever it’s on you, and those snapshots you just took can automatically be arranged into beautiful collages. Battery running low? Android can know to dial down background activity to keep your phone alive. And if you love the idea of asking Google questions without ever touching your phone, you can train your phone to do that, too. Read more

Android and Tizen Leftovers

Update: Convictions Upheld, Sentences Extended In Romanian Microsoft Bribery Trial

According to the blog post, the trial ended on October 3rd, and investigators found that more than 100 people, including former ministers, the mayor of Bucharest, and various businessmen were involved in this latest corruption scandal involving Microsoft. More than 20 million euros were paid by Microsoft there as bribes. [...] These bribery convictions are just the tip of the iceberg. Multiple news outlets are reporting on investigations of bribery in other countries as well as separate investigations by the US Department of Justice and the US Securities And Exchange Commission. Read more

Red Hat News