Language Selection

English French German Italian Portuguese Spanish

Google readies banner offerings

Filed under
Web

Beginning Monday, the search giant will start allowing advertisers to display ads that contain animated images on third-party partner sites--a first for Google and a departure from company co-founders' early stance against such Web advertising. (Google itself still shows only text ads on its site.)

Google will also allow advertisers to designate on which third-party Web sites their ads will appear, whether it's large partner sites like The New York Times or smaller pages.

The move is another first for Google and could resolve a long-standing complaint among advertisers who want more control of how and where they target promotions. Previously Google advertisers could bid only on keywords to appear in text ads on any of hundreds of related sites in its network.

Finally, to take advantage of the program, advertisers must bid for placement on a cost per impression (CPM) basis, as opposed to Google's stock in trade cost-per-click (CPC) search ads.

CPMs are modeled more closely to brand advertising like TV commercials in which marketers pay based on the number of people who see the ad. In contrast, marketers pay only for CPC ads when people click.

"We think highly targeted (display) advertising will work," said Patrick Keane, head of ad sales strategy at Google.

With the move, Google is helping stoke a revival of the online ad network that enjoyed popularity in the late 1990s. At the time, early industry leaders like DoubleClick, 24/7 Media and Engage controlled the ad sales of tens of thousands of publishers' sites, targeting display ads like banners based on specialty categories such as cooking and sports.

They also began to target ads to Web surfers' behavior across swathes of pages before the bubble burst. Many of their fortunes faded with the dot-com bust, roughly when cost-efficient search marketing that Google's now famous for began to take hold.

Today, ad networks such as Fastclick and Advertising.com have regained some power of the early networks without the status. Consequently, Google could be a weighty competitive force.

"It's the return of the ad network," said Kevin Lee, president of search engine marketing firm Did-It. "It's a big deal because it puts Google squarely in competition with the graphical banner networks.

"Clearly, this is an attempt to get at brand advertisers."

Google's chief rival, Yahoo, recently said it is gaining steam in the brand advertising business with rich media, video and other forms of display advertising in high demand.

Full Story.

More in Tux Machines

援交妹色彩絢麗

在喝之前既不煮也不蒸,而是象茶一樣是沖泡出來的。對我的豆豆和老公的豆豆都有效!雖然還是有豆豆不斷地出來,但是的 確緩解了很多。 而我會開始喜歡韓國人是因為他們真的是很有自我風格的民族,就像先前說的,不管流行怎么走,韓國人總是有自己的美學標 準台中援交妹,他們積極又自信的態度就是成功的關鍵,當然他們的品味有時候 也讓 人不敢恭維(像是深色口紅和留羽毛剪發型的少男團體),不過轉變中的韓國的確有許多吸引人的元素,不論是好是壞,都值得 我們細細品嘗謝天謝地外送服務,韓國人終于從熏黑眼和酒紅唇膏中畢業了,拜 幾 位當紅偶像之賜,韓國開始崇尚自然的美感前不久還公布一份“無公害藝人排行榜”,也就是指不化妝也好看的明星外約,臺灣人熟悉的元彬和李英愛分別位居男女藝人的第一名全套,這份報告也宣示了韓國自 然彩妝時代的來臨,具有重要的意義,因為過去媒體總是喜歡宣揚明星的化妝術,造成一股跟風,害每個韓國女人看起來都長 的很像,而現在連化妝品廣告都很少看到濃妝艷抹的代言人,就知道自然 妝當道不過有趣的是,在一支由元彬和樸志胤擔任男女主角的粉底廣告中,我們還是看到韓國女人很賊又很高招的偽裝術,廣 告的內容是一對男女有些曖昧的躺在床上,男人心里想:“我看到了她沒有 化妝的素顏。

援交妹至于前者

大家自己算哦上老公買的包包因為有購買限制,老公還看中了2個包無法購買,曾經試圖去同一個城市不同的lv店想混,沒想到 ,還是被人家查出來了,不給買。 只不過對于該片來說,廣告植入的做法仍然非常明顯。“自豪”與“富豪”雖一字之差按摩,但其意義卻截然不同。陳紅年輕的時候臉形也略太大方有余清秀不 足魚訊,李嘉欣就是西方人的輪廓,我在外國見多了 ,也就公司前臺小姐的水準陳法蓉年輕的時候,就是演人在邊緣和巨人的時候,真是身材好臉蛋也有自己獨特的魅力,關鍵是 氣質和年輕的臉蛋還有標致性短發配起來一絕。 這些包我都在尚品網看到過,現在就給大家來幾張大圖,各位仔細玩味一下吧!!!(CHANEL因為有大牌日活動援交妹莊,我就不截圖給大家看了。 這樣吧,我訂好地方之后,稍后再讓秘書通知你。她們懂得用頭腦來營造讓人無法抗拒的氛圍,更主動的對男人進攻,奪取自 己的目標。 ”民警立即將情況通知周邊警力并實施布控20多分鐘后,在通往南坪幼兒園途中的一棟小樓里援交妹,民警發現了三名犯罪嫌疑人,其中一位臉色發青的男子從褲子口 袋里拿出了1000元現金“包包沒什么用, 我們扔了!”男子聲音有些顫抖。

Leftovers: Software

today's howtos