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THE RISE OF ANDROID: How a flailing startup became the world's biggest computing platform

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Android

Today, Android powers about 85% of all smartphones globally, while the iPhone accounts for only 11%. It’s making a push into wristwatches, cars, and TVs. It’s not hard to envision a time when Android will be in every single device from stove and thermostats to toothbrushes.

To grab 85% of the smartphone market, Rubin had to beat the two most valuable, and profitable, technology companies of their era: Microsoft and Apple. He had to fight entrenched wireless carriers. He had to get phone makers to buy into its radical vision.

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