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How Fortnum and Mason got 20% more customers to check out with open-source site

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British luxury retailer Fortnum and Mason has seen 20 percent more customers check out online thanks to its brand new open source website.

The renowned store in London’s Piccadilly has completely replaced its existing e-commerce platform, opting for the open-source, and lesser known Spree Commerce platform to avoid vendor lock-in.

The new site has already improved usability, contributing to a 15 percent customer conversion rate, a ten percent on-site search conversion rate and its former 20 percent basket abandon rate reduced to zero, the retailer revealed.

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