Mozilla Goes Mainstream

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Moz/FF

As Mozilla prepares for the October release of the next version of Firefox, the group is facing its biggest challenge yet: Going mainstream. Firefox's share of the market, however impressive, has been flat after rapid growth in 2004 and 2005. Analysts say that's because Mozilla has largely reached the natural Firefox constituency—hip college students, Microsoft haters, and tech geeks.

To continue to grow, Firefox will have to start winning converts from the rest of Internet-using society. These are the people who don't know or care what open source means, many of them assuming that all it takes to get on the Internet is clicking on that ubiquitous, oversized lowercase "e." "The problem is Internet Explorer works," says Geoff Johnston, analyst at Internet analytics company WebSideStory. "I don't think they'll ever get to 15%."

Mozilla’s order will only get taller once Microsoft releases the latest version of Internet Explorer.

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