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Windows Gets Better... for Advertising Microsoft

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Microsoft
  • Here we go again: Microsoft's popping up ads from the Windows 10 toolbar

    When Microsoft’s Windows 10 deadline passed, many heaved a sigh of relief, thinking that Microsoft’s obnoxious popup reminders had finally been laid to rest.

    Surprise! Microsoft’s at it again, reminding users to sign up for Microsoft Rewards (formerly Bing Rewards) by using Edge, Windows 10’s built-in browser. My colleague Brad Chacos was hit by the ad above after hours, reported it, and immediately erased Edge from his toolbar.

    Here’s what we know: The popup doesn’t seem to appear if you use Edge frequently (Brad does not). Personally, I’ve never experienced a similar ad, though I use Edge as well as Microsoft Rewards, meaning there’s no need for such an ad to appear.

  • Microsoft: use Edge or Ads

    Windows 10 felt in many regards like an operating system that was not ready for release back when Microsoft released it. This was the case for the new system browser Microsoft Edge as well, as it lacked a lot of features.

    While it was highly optimized, it felt like a browsing shell more than a full browser in many regards. Microsoft worked on improving Edge, and it did so over time by introducing new functionality such as browser extensions.

  • Windows 10 Serving Edge Advertisements

    These ads appear over the Edge icon in the Windows 10 taskbar, even when Edge is not open. They do appear only when Edge is not the default system browser but that covers the majority of Windows 10 systems.

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