Sustainable Open Source is About Evolution as a Group
The role of a CMO in a software company is fundamentally different from that in any other category. We have a really interesting role in marketing and technology, and it’s one of education and guidance. There used to be a place 20 years ago where, as a marketer, you would come up with a simple pithy message and buy a bunch of advertising and people would believe it.
That’s not true anymore. Now we have to position ourselves alongside the architectures and the thought leadership that our customers are interested in to prove our value.
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