3 big steps toward building authentic developer communities
As more software businesses are selling open source products, we've seen a corresponding rise in the emphasis of building out developer communities around these products as a key metric for success. Happy users are passionate advocates, and these passionate advocates raise overall awareness of a company's product offerings. Attract the right vocal influencers into your community, and customers become more interested in forming a relationship with your company.
Doing community building the right way, however, is a delicate balance. Undercut the needs of your user community in favor of driving sales, and your company will face a decrease in adoption and unfavorable brand awareness. Meanwhile, too little focus on the bottom line isn't good for the company. So how can this tension be balanced effectively, especially in a world in which developers are the "new kingmakers" and meeting their sensibilities is a cornerstone of driving corporate purchasing decisions?
Over the past year, I've thought a lot about how to do effective community building while building the business bottom line. In this article, I'll outline three big steps to take toward building authentic, productive, sustainable developer communities.
Also: A 4-step plan for creating teams that aren't afraid to fail
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