The Electronic Entertainment Expo marked the start of the next-generation console war. With all sides gearing up for full conflict, opening volleys of insults and predictions are starting to surface in the media at large. The Japanese newspaper Asahi Shinbun's Friday edition featured an article with comments taken from the heads of the three console makers: Microsoft senior vice president and chief Xbox officer Robert J. Bach, Sony Computer Entertainment president Ken Kutaragi, and Nintendo president Satoru Iwata. All three contenders talked about the strategies behind their own consoles and tossed harsh words over the corporate walls toward each other.
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