Mastodon is a "free and open-source project" that is Indian cyberspace's latest obsession. The network, named after an extinct elephant-like mammal (reflected in its logo), was launched almost two years ago.
[...]
Mastodon is clean and clutter-free, and the social network has gained immense popularity in the country over the past 24-36 hours. Local search interest has spiked significantly November 6 onward, according to Google Trends.
[3]