Adblock Plus threatens the online revenue model
Adblock Plus, an easy-to-use free addition to the Firefox Internet browser that deletes advertisements from Web sites is still a niche product for the niche browser. But it is potentially a huge development in the online world, and not because it simplifies Web sites cluttered with advertisements.
The larger importance of Adblock is its potential for extreme menace to the online-advertising business model. After an installation that takes but a minute or two, Adblock usually makes all commercial communication disappear. No flashing whack-a-mole banners. No highly targeted Google ads based on the search terms you've entered.
From that perspective, the program is an unwelcome arrival after years of worry that there might never be an online-advertising business model to support the expense of creating entertainment programming or journalism or sophisticated, highly responsive search engines, for that matter.
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