What's in a Number?
There's been a certain excitement in the blogosphere around the release of some figures about Firefox's market share in Europe. These show Firefox holding over 30%, while Internet Explorer is below 60%; alongside these, Safari notches up 2.5% and Google's Chrome 1.1%.
One thing that few seem to have picked up on is the unsatisfactory methodology behind these numbers:
In this study the Europe indicator is representative of the countries audited. The average visits’ share in Europe is the average of the indicators for the 32 countries studied. Therefore the behaviour of a European country generating few visits is equitably taken into account in the visits recorded for the continent to which it belongs.
This is slightly ambiguous, but my interpretation is that the market share is calculated for each country, and then averaged over countries.
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