Forrester: Netbooks confuse consumers
Netbooks fill an important niche in the consumer PC market, but the way they are being marketed is causing confusion with consumers, says a Forrester analyst.
Forrester Analyst JP Gownder said more than a third of US consumers are interested in netbooks as a second or third PC they can use on the go. A quarter of consumers would consider giving one of the ultra-light, low-powered and inexpensive (most cost between US$200 and $500) portables to their children.
"Netbooks are therefore more than just cheap alternatives that can hurt sales of traditional PCs - rather, they serve a distinct purpose," wrote Gownder. "In fact, netbooks represent a third form factor in the consumer PC space, in addition to laptops and desktops."
Helping drive netbooks' success is the fact that half of all US consumers believe that mobile phone screens are too small for data activities aside from messaging, said the report.
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